Due to the rapid development of non-face-to-face services due to the corona virus, commerce through the Internet, such as sales and reservations, is increasing very rapidly. Consumers also post reviews, suggestions, or judgments about goods or services on the website. The review data directly used by consumers provides positive feedback and nice impact to consumers, such as creating business value. Therefore, analysing review data is very important from a marketing point of view. Our research suggests a new way to find factors for customer satisfaction through review data. We applied a method to find factors for customer satisfaction by mixing and using the data mining technique, which is a big data analysis method, and the natural language processing technique, which is a language processing method, in our research. Unlike many studies on customer satisfaction that have been conducted in the past, our research has a novelty of the thesis by using various techniques. And as a result of the analysis, the results of our experiments were very accurate.

To enhance customer loyalty in the hospitality business, you need to deliver an everlasting customer experience to your guests. With the introduction of advanced and powerful technology like artificial intelligence in the hotel industry, delivering premium guest experiences at reasonable prices has become easier. It can help you magnify your business revenue and profits and scale your business to new heights. Artificial intelligence in hotels is helping businesses make well-informed decisions that can streamline the business flow and optimize performance. It can help businesses better understand the customer's requirements and needs and help hoteliers deliver a quality guest experience.

Fremont, CA: Artificial intelligence (AI) implementation grew tremendously last year alone such that any business that does not consider the implications of machine learning (ML) will find itself in multiple binds. It has become mandatory that companies should question themselves how they will utilize machine learning to reap its benefits while staying in business. Similarly, hotels should interrogate themselves about how they will use ML. However, trying to catch-up with this technology is potentially dangerous when companies realize that their competition is outperforming them. When hotels believe that robotic housekeepers and facial recognition kiosks are the effective applications of ML, they can do much more.

Chatbots are the topic of discussion in every hotel conference and hospitality article. This is because of what they can accomplish for the industry. Presently, there are thousands of hotels that are already offering messaging services to their guests, some are offering the option to text them directly while some have developed their own apps, and the rest are utilizing third-party messaging channels like Whatsapp and Facebook. Looking closely at this technology trend, it seems like your next brand interaction will likely not be with a human being. In fact, Gartner Predicts, 85% of the interaction will be managed without a live person.

However, the hotel industry has been a slow integrator of latest technologies and innovations into the regular hotel operations. It is mainly the case with technologies that might be a success in the household or home-like surrounding but has not got a chance to get implemented in a hotel operation seamlessly. FREMONT, CA: It is the set of a complex blend of technologies that steer the future of the hospitality industry. The situation forces the industry to re-think about how it interacts with customers and takes care of the guest experience. Hotels are being able to come up with the latest and customized products and services with the help of the new technology available today.

In the 21st century, industries that remain adamant to integrating new technological revolutions are most likely to regress in their course of development. Businesses across the globe have realized how important it is to include contemporary digital technology to drive constant growth and revenue. The last decade has seen incredible innovations and breakthroughs in the landscape of digital solutions. One of such compelling technologies is called Artificial Intelligence (AI). Often misconceived as a replacement for human power, the concept of AI as a technological aid is much larger, wider and pervasive.

Amazon frequently receives credit for successfully employing machine learning to engage consumers and drive sales with its well-known recommendation engine, which generates 35% of the company's revenue, according to McKinsey . However, competitor Walmart has a surprising amount of machine learning activity going on behind the scenes. For instance, Walmart created a facial recognition system that allowed the company to pinpoint customers who were unhappy about waiting in line. The system alerted sales associates that new lanes needed to be opened, which increased customer satisfaction and helped the retailer to manage employee workflow more efficiently. While hotels are, in some ways, worlds away from retailers in terms of the scope of operations and product, the hospitality industry can learn from the experience of retailers when it comes to machine learning, positive customer service, and merchandising.

From developing hyper-personalized guest experiences to identifying unrecognized revenue opportunities, AI empowers innovation and growth by distilling information and deducing patterns into actionable insights which in turn will generate better hotel bookings and ROI at the same time. With the inception of 21st century, myriads of industries that remain adamant to integrating new technological revolutions are most likely to revert in their general course of improvement. Numerous businesses across the world have perceived how important it is to include contemporary digital marketing and technology to attain constant revenue and growth. The last decade has actually seen incredible breakthroughs and innovations in the portrait of digital solutions which includes the hospitality sector as well. So, one of such compelling trend is overtaken by artificial intelligence which has become an inseparable part and parcel of a hotelier's life and time . In the mainstream culture AI is often misconceived as a replacement for human power, the concept of AI as a technological aid is much larger, pervasive, and wider.

Artificial Intelligence has already made a mark across varied businesses and the hospitality industry is fast catching up with this trend. While the hotel industry is an already crowded market, innovation is the key element for hotel owners to stay ahead of competition. Technologies such as artificial intelligence are vital to maintain a constant growth and to generate more revenues. Hoteliers are already striving for new methods to reach out to customers, know them better, engage them to earn their loyalty. If you are a hotelier, the sooner you embrace smart technologies, the better it would be for your success.

Now, two years later, at the beginning of 2018, together with Markus Gratzer, the managing director of the Austrian Hotel Association, we presented an update of our study at the Austrian Hotel Congress in Vienna. It is as if an industry, which for centuries built its success on service quality and personal engagement with guests, has been turned upside down. The key competencies, which decide on the build-up or depletion of strategic competitive advantages, have changed fundamentally. The new key competencies for the hotel industry are centered on technologies such as artificial intelligence (AI), voice control, and humanoid robots, as well as new forms of management, namely, data management and innovation management. As artificial intelligence enters the mainstream, application is becoming available along the entire value chain.